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CNN: The Most Trusted Name In… How’s That Again?

Posted by Frank Ross Feb 17th 2010 at 4:54 am

Try to control your astonishment, but the news is not good for CNN, the Least-Watched Name in News.  From TV Newser:

CNN hit new low viewership totals during prime time Friday night (8-11pm) in both Total Viewers and A25-54 viewers.

Sure, the opening of the Winter Olympics in Vancouver had something to do it.  But even so –

Up against NBC’s Olympic Opening Ceremony coverage, CNN averaged just 85,000 A25-54 viewers during Campbell Brown (8p), Larry King (9p) and Anderson Cooper (10p). An average that low has not been seen since May, 23, 2001. And the Total Viewer average of 382,000 was the lowest since Dec. 23, 2005.

The other guys must have taken a hit, too — right?

And while all the cable news channels saw reduced viewing levels due to the massive audience that flocked to NBC — only CNN saw its audience cut in half from Thursday night in both younger viewers and Total Viewers.

What could possibly explain this?  ’Tis a puzzlement:

More . . .

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-- Edited by Sanders on Wednesday 17th of February 2010 10:01:19 AM