Sarah Palin is already a multimillionaire and a best-selling author. Why put up with the hassle of being a contributor for Fox News? Well, her 'polibrity,' for one.
Excerpt:
I guess there are some obvious reasons you agreed your new deal with Fox News, though, that transcend your affinity for the network.
Here are a few:
1. You're a 'polibrity.' Recent years have seen the rise of a new kind of famous person: the out-of-office politician whose prominence is sustained by the ongoing drama of whether they’ll run for president. They’re hybrid politician/celebrities, or “polibrities.”
Think Newt Gingrich, or Mike Huckabee, or (now) Sarah Palin. A guaranteed media platform only increases a polibrity’s reach.
2. Building the Palin brand. The book tour is over, so it is time to take the step to stay in the public eye (see “polibrity,” above). The Fox News deal ensures a continual, and probably friendly, forum for your opinions. It fits nicely with the fact that you’ve signed up with the Washington Speakers Bureau to book your paid speeches.
3. Palin on Palin. Every US political journalist knows that readers and viewers can’t get enough about Sarah Palin. Those who love you, love you. Those who don’t love you appear to enjoy how mad you make them feel.
So the actual Sarah Palin reporting on what Sarah Palin thinks is a double dose of win – kind of like hot fudge on chocolate ice cream. The ratings should be phenomenal.
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I tend to agree with the author. Notice the date 1/12. This is pretty much how her appearances are going so far. Not much commentary on the day's happenings.. which is what we are getting from Newt.. so it is really more about Palin than about political commentary.
-- Edited by Sanders on Saturday 23rd of January 2010 11:25:39 AM
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