Bright ideas for the clinic, the workplace, and the communityThroughout NBCAM's history, Program Leaders have developed many creative ways to reach women. This section provides BRIGHT IDEAS to reach women in the clinic, at the workplace, and in the community. Some of these ideas may work for you or inspire new thoughts. NBCAM's educational campaign, "Pass the Word," consists of communication initiatives to facilitate a woman's decision to engage in early detection of breast cancer. As program leaders, you can help women and the community understand the importance of a triad of behaviors that includes mammography screening, clinical breast exams performed by health care providers, and breast self-examination.