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Campaign in Poetry, Govern in Prose

Republicans spun a good tale on the trail -- but Democrats have the advantage of better policies.
Paul Waldman | November 9, 2010

In charting the last two years, from the euphoria of election night 2008 to the despair of election night 2010, I keep returning to Mario Cuomo's famous dictum that you campaign in poetry but govern in prose. The poetry of campaigning is lofty, gauzy, full of possibility, a world where problems are solved just because we want them to be and opposition melts away before us. The prose of governing is messy and maddening, full of compromises and half-victories that leave a sour taste in one's mouth.

Governing, however, is also specific where campaigning is usually vague. And that fact may provide a means for Democrats to regain the political advantage over the next two years. Now that Republicans too will be expected to at least participate in governing, they could find themselves dragged down by the prose.

In campaigns, candidates reduce their ideas to simple statements of principle and 30-second ads, and the side whose simple message is more attuned to the moment will probably win. Two years ago, the moment was about change and renewal; this year the moment was about anger and disappointment. All else being equal, this means Republicans have an easier time getting elected and a harder time legislating the things they really want to do (other than tax cuts, which are never a hard sell), while Democrats have a harder time getting elected but ought to have an easier time legislating.

Of course, all else is never equal. But this contrast explains why Democrats so often have difficulty explaining themselves to a public that is largely inattentive and indifferent to the details of policy. Every Republican understands the four simple things they believe in: small government, low taxes, strong defense, and traditional values. Ask a Democrat what she believes in, and she'll give you a laundry list of initiatives, proposals, and programs.

But Americans like those programs, and herein lies the contradiction at the center of American politics. When an elderly man pokes a finger at his congressman's chest and yells, "Keep your government hands off my Medicare!" he embodies everything that is so wrong with our politics. As a long history of public-opinion research has made clear -- and as events continue to remind us -- Americans are "symbolic conservatives" but "operational liberals." In other words, they like the idea of limited government, but they also like just about everything government does. Good things happen to the party that can successfully pander to both impulses, which is why we saw so many ads from Republicans (like this one) condemning Democrats for passing a big-government health-care plan because it would ...  curtail the growth of Medicare.

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About the author:
Paul Waldman is a senior correspondent for the Prospect and the author of Being Right is Not Enough: What Progressives Must Learn From Conservative Success.

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So, why have they not been able to articulate their better policy and get more people following?

One thing for sure is that they got swamped by the barrage of advertisements funded by special interests that came so early in the cycle that they kept having to defend it throughout their campaign season.

-- Edited by Sanders on Wednesday 10th of November 2010 07:49:28 PM