You have to be crazy to run for president. Seriously, you do.
The Wall Street Journal: March 11, 2010
It was 1976 and I was interviewing Democratic presidential candidates as they came through Boston for the Massachusetts primary. One of them was Sen. Henry “Scoop” Jackson, who came into our radio studios with a small entourage. The Washington state Democrat talked about his issues, mostly national defense. He was an intelligent and accomplished man, a serious one, but that day he was very dull. He just repeated what he always said. This was in the early days of soundbites, when candidates had first twigged on to the fact that whatever they said, in speech or interview, TV and radio producers were going to cut it down into a 14-second snip, so they might as well dictate the soundbites themselves.
Whenever I hear broadcast journalists complain about candidates’ prefabricated talking points I think: Don’t only blame them, you did it too, they’re just trying to fit their candidacy into your reality.
So Jackson was repeating the same things he said everywhere, and I, mesmerized, struck dumb by boredom, began to daydream. I noticed he had a scratch on his face. He’d cut himself shaving. I imagined him looking at his face in the mirror that morning, lathered up, wielding a straight razor and thinking, “I’m the man who should be president.” What a funny thing to think, I thought. Hey, that might be an interesting question.
So I asked him why he wanted to be the leader of the free world, as we used to say and no longer do. Why would he want to command the U.S. nuclear arsenal, why should the weight of so much potential history be on his shoulders? I think I asked it badly. There was silence when I finished.
He blinked, startled. “I’m not crazy, you know!”
I said I didn’t mean to suggest he was, only that it took a certain interesting, even outlandish confidence to think you should be president.
He nodded, and began again to repeat his rote stand on the issues.
Only now do I realize I had a story: Presidential Candidate Insists He’s Not Mad!