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TOPIC: "Nielsen: Most Political Ads Ever Aired In 2010" (11/12/10)


Diamond

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"Nielsen: Most Political Ads Ever Aired In 2010" (11/12/10)
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Read @ NationalJournal.com HotlineOnCall

Nielsen: Most Political Ads Ever Aired In 2010

November 12, 2010 | 11:06 AM

If you thought more political ads than ever populated your television viewing in October, it wasn't your imagination. According to Nielsen data, voters were treated to 1.48 million political ads this October, up from 1.41 million in October of 2008.

Viewers in some states saw more political spots than others. If you live in the Cleveland, Ohio, media market, you saw more ads than anyone else in America. In October, 29,689 political spots ran in the Cleveland market, accounting for 23.44 percent of all ads run last month. To put it another way, there were 40 political ads aired every hour of every day in the month of October.

Voters in Columbus, Ohio saw almost as many ads; 24,693, or 23.37 percent of all television ads, were political. The runners up were Portland, Ore. (21.78 percent), Sacramento, Calif. (21.18 percent) and Seattle, Wash. (19.47 percent).

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Astounding numbers.  But the amount of misinformation peddles was equally big.



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