Here is another NONPROFIT... that gets money fromt he government on one end, tax-exemption on all its expenses and no tax on its net profits.

And, it gets measured for just the wrong metric.

Read @ NYTimes.com

While Warning About Fat, U.S. Pushes Cheese Sales

Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.

Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

[SNIP]

The department acknowledged that cheese is high in saturated fat, but said that lower milk consumption had made cheese an important source of calcium.

“When eaten in moderation and with attention to portion size, cheese can fit into a low-fat, healthy diet,” the department said.

In its reports to Congress, however, the Agriculture Department tallies Dairy Management’s successes in millions of pounds of cheese served.

[SNIP]

In 1995, the government created Dairy Management Inc., a nonprofit corporation that has defined its mission as increasing dairy consumption by “offering the products consumers want, where and when they want them.”

Dairy Management, through the “Got Milk?” campaign, has been successful at slowing the decline in milk consumption, particularly focusing on schoolchildren. It has also relentlessly marketed cheese and pushed back against the Agriculture Department’s suggestion that people eat only low-fat or fat-free varieties.

Continues

Full article @ NYTimes.com

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What do you think?  Will this "program" and nonprofit get cut?  I doubt it. Sitting in Illinois, Dairy Management is nicely serving many corporate members.

So, we are funding tax-exempt grants and monies and tax-exempt purchasing of goods by this entity to promote .... cheesier pizza and.... consumption of more pounds of pizza.  And that's because promoting the consumption of milk and milk products qualifies as a nonprofit cause even though all members are forprofit member companies.